Unogona kuwana mashoma masekondi
Mushandisi wemotokari anoona bhiri repasocial media kwemazuva mashoma, uye zvinoitika kuti achiita chimwe chinhu chinokosha. Izvo zvese zvinotaura nezvekugadzirwa kwepasocial media zvinobva pane izvi: imwe meseji, mashoma mazwi, uye hapana chinhu chinoda kutariswa kaviri kuti chinzwisiswe.
A common rule of thumb is around seven words. It is not a law, but if your headline needs a full sentence, the idea is probably too complicated for the format.
One idea, one image, one action
Choose imwe chinhu iwe uchida vanhu kuti pfungwa uye kubvisa zvese zvimwe. A strong image or a bold headline should carry it; your logo confirms who it is from.
Kana ukaisa chikumbiro chekuita chinhu, ita kuti chiite sechinhu chinoita kuti mushandisi azive kuti anofanira kuita sei pasina kunyora: kero pfupi yewebhu, zita rinogona kuzivikanwa rekutsvaga, kana kuti nzira yekuenda, semuenzaniso, kunzvimbo yekubuda. URLs dzakaomarara uye QR codes hazvina kunyatsoshanda pazvinofamba nechitima.
Kuenzanisa uye font size kuita zhinji yebasa
Billboards vanoverenga kubva kure, muzuva, mvura uye pazuva pasi mabhatiri. Usati shandisa high contrast pakati pemashoko uye background, heavy fontfaces nea отвореныe letter shapes, uye type muchidimbu kupfuura zvinonzwa nyore pane skrini.
Kuzvidzivirira kubva zvinyorwa zvakapfava, kushamisika mafoto shure mazita uye low-kontrast mavara maviri sezvinoita red on black. Test chimiro nekuona yake sediki thumbnail: kana inoverenga padiki sepostal stamp pamonitor yako, ichaverenga panzira.
Static versus digital mabhodhi
Static mabhodhi anotora imwe dhizaini yese yekufambisa, saka chinangwa chinofanirwa kugara chichikosha kwemazuva. Digital mabhodhi anotenderera mabhizimisi akawanda, achikupa iwe imwe nzvimbo pfupi munzira, asi iwe unogona kuchinja pfungwa nenguva yezuva, kuenderera mberi nemhando kana kuvandudzwa kwechibvumirano pasina kudzokorora.
For digital, design every slot as if it will be seen once and on its own. Never reliance on a viewer seeing two frames in order.
Get the specs from your vendor first
Zviridzwa zvinosiyana zvichienderana neformat uye ne media company. A standard bulletin is 14 by 48 feet, posters are smaller, and digital faces have their own pixel dimensions and file limits. Ask your vendor for the exact artwork specifications, safe area, bleed, file type and deadline before design starts.
Mufananidzo wakagadzirwa panzira yemunharaunda inogona kuonekwa seyakaomarara kana iri panzira yemunharaunda ine mazita akawanda, uye angle ne distance kubva panzira inogona kuchinja kuti ndezvipi zvinyorwa zvinoonekwa.
Billboard uye kunze kutumira
Billboards, digital mabhodhi, transit uye posters yakagadzirwa kuti averenge mumasekondi mashoma mugari anopa avo.