Uthola imizuzwana embalwa
Umshayeli ubona ibhodi lemiyalezo emizuzwini embalwa, ngokuvamile ngesikhathi esenza okuthile okubalulekile. Konke mayelana nobuciko obuhle obungaphandle bulandela lokhu: umlayezo owodwa, amagama ambalwa, futhi akukho okudinga ukubheka okwesithathu ukukuqonda.
Umthetho ojwayelekile wezinhlamvu ezincane uphakathi kwegama lesithupha. Ayikho imithetho, kodwa uma isihloko sakho sidinga imvume egcwele, imibono ingaba inzima kakhulu kuhlelo.
Imibono eyodwa, isithombe esisodwa, umsebenzi ngamunye
Khetha into eyodwa ofuna abantu ukuthi bakhumbula bese ushiya konke okuningi. Isithombe esiqinile noma isihloko esiqinile kufanele siyiphathe; ilogo yakho iqinisekise ukuthi yikuphi.
Uma ufaka umlayezo wokwenza umsebenzi, yenza kube yinto ongayikhumbula umshayeli ngaphandle kokubhalela phansi: ikheli le-web elincane, igama elikhumbulayo lokusesha, noma indlela efana nokuphuma okulandelayo. Ama-URL ade futhi amakhowudi we-QR asebenza kanzima uma kukhawulelwe ijubane lendlela.
Ukuqhathaniswa nobukhulu bohlobo lwamagama kwenza ingxenye enkulu yomsebenzi
Ama-billboards afundeka kusuka kude, elanga, emkhathini kanye nobusuku ngaphansi kwelanga. Sebenzisa ukuhluka okukhulu phakathi kwesihloko nesizinda, ifonti enzima nesimo se-letter esisanda kuvula, nefonti encane kakhulu kunesifiso esikhululekile esikrinini.
Ungasebenzisi izibhalo ezincane, izizinda zezithombe ezisebenza kakhulu ezingezansi kwesihloko kanye nemibala ephansi efana nomnyama omnyama. Khangela ukwakheka ngokuyibona njengethumbnail encane: uma ifunda ubukhulu be-postage stamp kwimonitor yakho, izofunda ezindaweni ezihamba phambili.
Ibhodi eliqinile versus ibhodi ledijithali
Amabhodi ahlala njalo agcina ukwakheka okufanayo ku-flight yonke, ngakho-ke imibono kufanele ihlale ijabulisa amaviki. Amabhodi edijithali ajikeleza abashicileli abaningi, ukunika isikhala esincane esigabeni, kodwa uvumela ukuthi ushintshe okuzobe kumnandi ngesikhathi sosuku, uqhube iziqukathi noma ubuyekeze insizakalo ngaphandle kokuphrinta kabusha.
Nge-digital, yenza isikhala ngasinye njengezobonakala kabili futhi ngaso. Ungaze uthembe umbukeli obona amafreyimu amabili ngokulandelelana.
Thola izici kusuka kumthengisi wakho kuqala
Ubukhulu buhluka ngokwefomethi nenkampani yemidiya. I-bulletin ejwayelekile i-14 nge-48 feet, ama-posters ancane, futhi ama-digital faces anezici zabo ze-pixel kanye nama-file limits. Buza umhlinzeki wakho ngezici ezifanele zemisebenzi yezandla, indawo ephephile, ukushaya, uhlobo lwefayela kanye nesikhathi sokuphela ngaphambi kokuba ukwakheka kuqale.
Ngokuphela, bheka indawo ekhona. Uhlelo olusebenza ezindaweni eziseduze nezincane kungasuswa ezindaweni ezihambayo ezigcwele ezinye izibonakaliso, futhi i-angle nebanga ukusuka ezindaweni zishintsha inani lemingwane ehlala.
I-Billboard ne-outdoor advertising
Ama-billboards, amabhodi edijithali, ukuhanjiswa kwempahla kanye nama-posters alungiselelwe ukufundwa emaminithini ambalwa oshayeli awenza.