Ixabiso lithini ukwakha ibranding yeshishini eliqalayo?

Iimpendulo ezimfutshane

I-brand esebenzayo ye-start-up inokubiza naphi na ukusuka kwizigidi ezili-100 ukuya kwizigidi ezili-50. Uluhlu lubanzi kuba igama le-branding liquka imisebenzi emininzi eyahlukeneyo, ukusuka ekuzobeni ilogo ukuya kukukhangela intengiso nokwakha inkqubo apho abantu abalishumi elinambini baya kusebenzisana iminyaka.

Iinkampani ezininzi eziqala uphuhliso olukhawulezayo, inxalenye ephakathi ibalulekileyo kukuqwalaselwa kophawu: ilogo kunye negama, imibala, indlela yohlobo kunye nemiyalelo emifutshane. Ipakethi yethu yophawu lwentengiso iquka oku kuthe ngqo nge- $2,900 ethe nkqo kwiiveki ezimbini.

Iinkqubo ezixhasa

Kwisiphelo esiphantsi, ilogo yentengiso kunye nemidlalo ikunika ukhetho oluninzi olukhawulezayo kunye nefayile enye. Oku kungalunganga kwiprojekti yeveki ephelileyo, kodwa ungafumananga indlela yohlobo, imiyalelo okanye uphawu oluvavanywe kubungakanani obuncinci.

Abayili abakhululekileyo bahlala phakathi. Umyili okhululekileyo onamandla angavelisa umsebenzi olungileyo; umgangatho kunye nenkqubo itshintsha kakhulu, ngoko ujonge ngokusondeleyo kwi-portfolio yabo kwaye ubuze ukuba yeyiphi ifayile kunye nelungelo oza kuyifumana.

Iistudios eziziingcali kunye neearhente zihlawulisa ngaphezulu ngenxa yokuba injongo ibanzi: ukubekwa, uncedo lokufaka amagama, ukukhangela, iinkcazo ezininzi, kunye nenkqubo epheleleyo equka iimveliso, ukuthengisa kunye nokushicilela. Iinkampani ezikhulu ezicebisa ngeebrand ezikumgangatho ophezulu zihlala phezulu.

Izinto ezifunekayo kwinkqubo yokuqala

Phambi kokuba iimveliso zilungele intengiso, ibrand yakho inezicelo ezintathu: ibonakale ithembekile kubatyali mali nabathengi abaphambili, ibe ihambelana nedekhi yakho, indawo kunye nemveliso, ibe lula ukuba iqela elincinci lisebenzise ngaphandle koyilo kwigumbi.

Oku kubhekisa kulwazi oluqinileyo olugqityiweyo kakuhle kunokuba olukhulu olugqityiweyo ngokubanzi. Ungasoloko ulungise emva; indlela ecocekileyo iyenza ukuba ilula, hayi nzima.

Imibuzo ekufuneka uyibuze phambi kokuba uhlawule umntu

Ndifumana ifayile zomthombo kunye nelungelo elipheleleyo, okanye kuphela imifanekiso erhwebiweyo? Ingaba ndiyabona izikhokelo ezininzi, kwaye zingabaphi utshintsho olujikelezayo oluquka? Ingaba ilogo iyasebenza njenge 16- pixel favicon kunye ne icon yesicelo? Ingaba kukho umyalelo obhaliweyo onokuthi iqela lam lilandele? Yintoni ixabiso elimiselweyo kunye nomhla wonikezelo?

Ukuba izimvo zicacile, ityala eligqityiweyo lihlala linjalo.

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