Startup design guides for founders
Straight answers to the questions founders ask before they spend money on design.
How much does startup branding cost?
What you get at each price point, from a logo contest to a full agency identity, and how to decide what your stage needs.
GuideDesign subscription vs hiring a designer vs an agency
Three ways to get design done at a startup, and the situations where each one is the right call.
GuidePitch deck design: a slide-by-slide checklist
How to structure and design an investor deck that reads clearly when it is skimmed and presents well when it is not.
GuideWhat a startup website needs before launch
The pages, messages and technical basics that matter on day one, and the things that can safely wait.
GuideHow to design an MVP without wasting a sprint
A practical approach to product design for a first version: what to design in detail, what to leave rough and how to hand off to engineers.
GuideBillboard design: how to make an ad people read at 60 miles an hour
The rules that make outdoor advertising work, from word count and contrast to digital rotations and vendor specs.
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